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ABOUT THE AUTHOR
Matt Ballek is the Founder and Publisher of vidiSEO, America's #2 video SEO and marketing blog. He is a professional consultant, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View all posts by Matt Ballek
Are you a professional journalist? You write very well.
Flattery, my friend, will get you everywhere. Are you a professional commenter ? You comment very well.
That’s pretty awesome. Good for all. Now… do your advertisers still pay on only “unique visitor” data? Or are there engagement triggers in your ad model, such as page-views or bounce rate? Because 10,000 unique visitors a day who leave the site within 15 seconds is not that valuable to the advertiser. But 1,000 unique visitors a day who view 10 pages on the site and stick around for 2 or 3 minutes… that’s a lot more useful.
There may be engagement triggers based on view length. Advertisers would then be charged only if viewers watched a certain percentage of the ad, but this is all speculative since this is in testing currently. Thanks for your comment.
More power to ‘em I say. I think this will help youtube retain a competitive edge over Hulu. It’ll definitely scare away some of the big houses like NBC, but they’ve never been Youtube’s bread and butter anyway. It’s a demonstrable fact that the intardknot denizens as a whole doesn’t respond well to interruptive advertising (think pop ups, drop downs etc) so this is a logical step for Youtube.
And hey, less annoying 30 second ads for me
@best dog breeds— your are right in my point of view you are right those few people who spent time on our site are better then a large number of people who just click and run away.
That’s pretty awesome. Good for all. Now… do your advertisers still pay on only “unique visitor” data? Or are there engagement triggers in your ad model, such as page-views or bounce rate? Because 10,000 unique visitors a day who leave the site within 15 seconds is not that valuable to the advertiser. But 1,000 unique visitors a day who view 10 pages on the site and stick around for 2 or 3 minutes… that’s a lot more useful.