Below is an interactive video version of the presentation I gave at SMX West 2010:
Transcript
Welcome to the ultimate guide to YouTube SEO !
My name is Matt Ballek, and I'll be your host for this face melting presentation.
If you'd like to learn a little bit more about me, go ahead and click this overlay down here.
Otherwise, let's keep this crazy train rolling. Rastfarian style!
Online video.
You're watching one right now, but did you know that online video is kind of a big deal?
Currently YouTube is the second largest search engine behind Google, and at the end of 2009 YouTube accounted for 40% of all video streams.
That's pretty boss !
But why should I care about video SEO ?
Well, did you know that every minute there are 20 hours of new content uploaded to YouTube ?
If you're not optimizing your video to match what people are searching for, your video is getting burried alive.
Another great reason to optimize your video is blended search results. That means video results appearing with your bread and butter text links.
Here we have our video listings down here when you search for "basic video seo". What do you know. That's me!
If you see video results appearing that means you are 50 times more likely to rank on the first page of Google with a video than any other form of content.
And that comes from Forrester Research circa 2009. Check that fact. I dare you.
And if that doesn't get you excited about optimizing your video content, then just check out these heat maps.
Video is literally on fire !
I know I want it Matt! How do I do it ? Are there some sort of pillars ?
There are four pillars to optimizing your video on YouTube.
Content.
Meta-Data.
Promotion.
and Community.
The first thing you'll probably notice is that there are no "Vs"
Of course, I'm talking about "Views" and "Viral" or as I like to call them "Empty Calories and the One Hit Wonder Band".
I'm not concerned with these frivolous things. What I am concerned with are my pillars.
Please click one of these pillars to learn more...and awaken your senses !
With 20 hours of new videos being uploaded to YouTube every minute it is important than ever to make sure your video is optimized to reach your intended audience. Explore the 4 Pillars of YouTube Video SEO:
(click watch on YouTube)
If you have quality video content, then optimizing your video's meta data can have a major impact. Learn how to optimize your meta data for success !
(click watch on YouTube)
YouTube isn't the Field of Dreams, so you can't just upload a video and expect people to automatically come. Having a strong initial promotional push can help your videos generate views for months and years to come.
Matt Ballek is the Founder and Publisher of vidiSEO, America's #2 video SEO and marketing blog. He is a professional consultant, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View all posts by Matt Ballek
(click watch on YouTube)
Having quality video content is the most important pillar of YouTube video optimization.
(click watch on YouTube)
If you have quality video content, then optimizing your video's meta data can have a major impact. Learn how to optimize your meta data for success !
(click watch on YouTube)
YouTube isn't the Field of Dreams, so you can't just upload a video and expect people to automatically come. Having a strong initial promotional push can help your videos generate views for months and years to come.
(click watch on YouTube)
If you want your video to reach an engaged audience, you can't ignore the YouTube community.
Excellent series. Highly recommend it for anyone interested in Video SEO for YouTube. Well done, with clear and actionable information. Bravo!
Thanks for teaching me. I am promoting my channel on Youtube movies. This is excellent work bro!